Friday, December 31, 2010


As 2010 draws to a close amid the
lights of the holiday season,
I would like to acknowledge and thank our associates/teammates,
team leaders, coaches, board members, vendors, franchise partners,
and friends who have helped make Hotel Equities
light shine so brightly throughout this year.

May the beauty
of the holidays inspire
gratitude for yesterday,
joy for today and
hope for the new year to come.

Thursday, December 16, 2010


I remember when our kids were young and when we would go on a road trip the typical and consistent question after 2-3 hours into the drive was, “Are we there yet?” Having been in the worst recession of our lifetime for the past two years, that is an appropriate question regarding the condition of our economy.

Most of the economic prognosticators that I respect are saying that this will be a slow steady climb out and not a “hockey stick” type recovery where we go into a steep, steady and sustainable climb out of the recession.

Here’s some good news. For the first time in over two years, Hotel Equities has achieved two consecutive months of double digit year over year revpar growth. Are we out of the recession? I don’t know for certain but that is certainly a strong indicator that things are improving.

Unemployment rates continue to hover around 10%, consumer confidence levels remain low and housing starts are still extremely sluggish, all primary indicators for our industry. However, it does in fact appear that the worst may be behind us. I sure hope so. I am looking forward to year over year numbers remaining in the black and a positive trend turning into a new period of extended growth.

As we go into a new year as well as a new decade in 2011, my hope is that you don’t stop dreaming and that all your dreams inspire you to new personal triumphs.

No, we are not there yet, but I think we are getting closer.

Wednesday, December 1, 2010


I think a great leader can be defined as a person who has found their purpose in life, does what they do with great passion and helps as many people as possible while in pursuit of their goals.

I forget who said it, but I heard a great line that goes something like this; “Success isn’t defined by how many times you cross the goal line but instead by how many people you carry with you across the goal line.”

Life is a matter of priorities. We should make people a top priority in our life. How many people you carry with you is the truest factor in determining your success as a leader.

Welcome to Fred Cerrone's Blog

Welcome to “Stuff Worth Sharing”! It is our hope that this blog will help you to know more about our Founder & Chairman, Fred Cerrone, as well as gain some insight into his vision and dreams for Hotel Equities. We welcome your feedback as well as any topics that you would like Fred to cover. Thanks for all you do to help make Hotel Equities a success!

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