Friday, February 15, 2013


Hotel Equities recently held a three-day Conference in Chattanooga, Tennessee attended by our Coaches, General Managers, and Directors of Sales. We sometimes question the validity of paying team members to travel off-site for meetings that might be conducted online or via telephone or video conference, but I believe that nothing can substitute for a face-to-face encounter.

Our leadership team and I wanted to bring together the Operations and Sales Teams in their entirety to celebrate our 2012 accomplishments, share best practices, cast a vision for a successful 2013, and perhaps most of all, experience some rare face time.

I am extremely proud of every member of the Hotel Equities’ team!

Participating in the presentation of awards for outstanding performance continues to be a highlight for me.  At the conference, we presented the 4th Quarter GM and Sales Awards, Sales Award of 2012, and 2012 General Manager of the Year.

I like to share the ‘State of the Company’ Report in person, not to take sole credit but to highlight what we as a team have accomplished. This year, we added several outstanding hotels to our portfolio including the Fairfield Inn & Suites Charleston, the first joint venture between Hotel Equities and Atlanta-based private equity firm IRE Capital as Hotel Development Partners (HDP).

Casting the vision for 2013 in front of that live audience of team members allowed me to share goals from my heart. The future looks bright for Hotel Equities. As the economy begins to improve, investors are becoming more willing to contribute to both new development and acquisitions. Our growth potential is exciting!

Welcome to Fred Cerrone's Blog

Welcome to “Stuff Worth Sharing”! It is our hope that this blog will help you to know more about our Founder & Chairman, Fred Cerrone, as well as gain some insight into his vision and dreams for Hotel Equities. We welcome your feedback as well as any topics that you would like Fred to cover. Thanks for all you do to help make Hotel Equities a success!

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