Friday, February 28, 2014

Building the Future

Two years ago, I was in Miami on business but had the opportunity to visit Miami Beach as well as Coral Gables.  I was struck by how vibrant a metropolis Miami has become.  When I worked there in the early to mid-1970’s, it had a similar feel but on a much smaller scale.  The hotel where I worked was the tallest building in Miami at 22 stories.   Now, it is dwarfed by office buildings, condominiums and hotels nearly twice that height.
In 1972, Miami hosted both the Republican and the Democratic national conventions. My hotel was headquarters for all candidates for both parties including Republicans Richard Nixon and Spiro Agnew and Democrats Hubert Humphrey, George Wallace, George McGovern and Thomas Eagleton, later replaced on the ballot by Sargent Shriver.  That year, the Miami Dolphins became the only NFL team to go undefeated for an entire season.  The city seemed to be at the top of its game and I thought it was the best of times.  Little did I know what the future would bring for Miami or for me.
In late December, Hotel Equities executed a franchise agreement to develop a new construction, $52-million Residence Inn by Marriott in Miami Beach/Surfside.  Our partnership through Hotel Development Partners is building a beautiful 175-room resort-style hotel directly across from the beach.  We broke ground in February and are scheduled to open in 2015.
These are exciting times for Miami, Miami Beach and most especially for Hotel Equities.
Fred Cerrone

Monday, February 3, 2014

Highlighting Hotel Equities’ Heroes

"Free Coffee &
Hot Cocoa @
TownePlace Suites"
Snowjam 2014, Carpocalypse, a local government let-down – call it what you will. Last week’s snowfall in Atlanta wreaked havoc on roads and people’s schedules but also showcased some real heroes at our Atlanta hotels.
Derrick walked three miles over icy roads in the bitter cold at 3:00 a.m. to get medicine for a guest who had just been released from the hospital but couldn’t make it home. Anissa provided blankets, pillows and food for guests for whom we did not have a room, but who were invited to spend the night in our lobby instead of their cars. Yvette took care of an eight-year-old guest till his mother, delayed ten hours by traffic, arrived at the hotel. Bryan shared his personal phone and loaned a charger to a guest who was sleeping in the hotel's lobby.
With rooms fully booked, all of our teams opened our lobbies and their hearts to welcome guests stranded in the storm. 
Associates came in early, stayed late and worked double and triple shifts.  They set up rollaway beds, put mattresses on the floor, and handed out pillows, blankets, towels and toothbrushes.  They made coffee and hot chocolate, popped popcorn, and emptied refrigerators to cook everything available so that guests could eat. They set the example for a “whatever it takes” attitude.  They didn’t stop until they cared for everyone under their roof. 
The stories of heroism and the names of the heroes are too numerous to mention. I could not be more proud of our teams and the manner in which they displayed a real sense of caring during this crisis.  That is the epitome of our value statement, “The greatest leaders are the greatest servants”!

Fred Cerrone

Welcome to Fred Cerrone's Blog

Welcome to “Stuff Worth Sharing”! It is our hope that this blog will help you to know more about our Founder & Chairman, Fred Cerrone, as well as gain some insight into his vision and dreams for Hotel Equities. We welcome your feedback as well as any topics that you would like Fred to cover. Thanks for all you do to help make Hotel Equities a success!

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