It Ain’t Over, Till It’s Over

From the cover of Sports Illustrated to the sports pages of newspapers, from radio and TV golf analysts to golf fans in office break rooms, the majority predicted Tiger Woods was back. He regained his No. 1 ranking and posted six wins in his last 20 events. He was on track to win his fifth green jacket at The Masters in Augusta. But on Sunday afternoon, April 14, it was not to be. Adam Scott became the first Australian winner of the tournament.

“It ain’t over till it’s over!” – to quote Yogi Berra, the former New York Yankees catcher who had a knack for stating the obvious in a way that made it memorable.

And so it is in the hotel business with Hotel Equities. We don’t assume success; we work to make it happen every day. We start by taking care of our associates, knowing that if we take care of them, they will take care of our guests and our investors will ultimately benefit. We set clear expectations, provide training, inspect what we expect, reward excellence and celebrate success. We keep at it every day in order to exceed the expectations of every guest but ultimately “it ain’t over” until they decide to return.