Monday, April 1, 2013

You Need Persistence to Win


March Madness has dominated the national consciousness of college basketball fans for the past few weeks. I marvel at the lessons one can draw from the games: Cinderella teams put forth extraordinary efforts and surprised us while some former champions disappointed. As a life-long sports fan, I enjoy using sports analogies to teach business principles.

Coming into the tournament, expectations run high. Compare that to the optimism one feels on the first day of a new job, at the start of a new contract, or the opening of a new hotel. In each instance, the team, or the company or the person sets a goal for success. How do they make the goal a reality?

It takes persistence to win the game and persistence to accomplish our goals in business. Just like a top basketball team, the company and its associates have talent, experience and good coaching. But it takes persistence to stick to the plan and reach the goal.

Winston Churchill once called persistence the most important leadership trait. In front of an audience of graduating college seniors, he delivered his commencement address in five words, “Never quit, never ever quit.” It is said that when he left the stage, one could have heard a pin drop. It’s a powerful message for all of us.

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