The Team Leader program was designed and implemented as a means to build leadership depth within Hotel Equities as we grow the company. One of the biggest challenges regarding the growth of a management company is the delicate balance between talent depth and pace of growth. In addition to the pace of growth, other critical factors include geographic location, size, type, and franchise affiliation of the properties that are added to the portfolio.
With this in mind, it was felt that the TL program allowed HE the most cost effective and flexible approach to growth. It has been a policy of HE to promote from within whenever possible and therefore this process allowed talented single unit hotel manager’s an opportunity to experience multi-unit management. I am of the opinion that the transition from single unit to multi unit management is one of the most challenging management paradigm shifts a leader will experience in their hospitality career.
Thoughts worth sharing from Founder & Chairman of Hotel Equities, Fred Cerrone
Tuesday, August 31, 2010
Friday, July 30, 2010
WHAT DO YOU LIKE TO DO IN YOUR SPARE TIME?
My favorite thing to do in my spare time is to spend time with family and friends. I especially enjoy watching my grandchildren play sports. I had one of the most enjoyable weeks I have had in a long time last week while watching one of my grandsons play baseball. My 2nd to the oldest grandson Eli is an exceptional baseball player. He was recently honored by being selected to play on a statewide [South Carolina] All-Star team called the Blue Chip Bulls.
The Bulls just finished a week long tournament here in Atlanta sponsored by the East Cobb baseball program in which 192 teams from all across the country competed. The Bulls finished the tournament with a 3-1-1 record tied for first in their bracket. Unfortunately, the one loss they had was to the team they ended up tied with which meant that the other team got to advance and we didn’t. I was so proud of Eli who was the starting SS and lead-off hitter for the Bulls. He batted .451 for the tournament and played errorless ball in the field. I’m hoping he’ll have his own baseball card one day.
The Bulls just finished a week long tournament here in Atlanta sponsored by the East Cobb baseball program in which 192 teams from all across the country competed. The Bulls finished the tournament with a 3-1-1 record tied for first in their bracket. Unfortunately, the one loss they had was to the team they ended up tied with which meant that the other team got to advance and we didn’t. I was so proud of Eli who was the starting SS and lead-off hitter for the Bulls. He batted .451 for the tournament and played errorless ball in the field. I’m hoping he’ll have his own baseball card one day.
Tuesday, July 20, 2010
OTHER THAN THE HOSPITALITY INDUSTRY AND YOUR BELOVED RED SOX, WHAT IS YOUR REAL PASSION THAT WE MAY NOT KNOW ABOUT?
Teaching. I think if I was not in the hotel business, I would be teaching in some capacity, probably at the college level and, more than likely, in the hospitality arena. I enjoy utilizing my experience and sharing my passion about the hospitality industry with others. I do a fair amount of teaching presently in my Head Coach capacity – just enough to “scratch my itch” in that area. I love it when I’m able to see audiences respond to information or knowledge that they were not aware of, and I particularly enjoy sharing about the history of the hotel business. It is not only one of the oldest professions, but it’s also one of the most interesting and rewarding. We in the hotel business often talk about the fact that once the business “gets in your blood”, it’s hard to get out. I believe the secret to success is finding something you are passionate about and then finding someone who’s willing to pay you to do it. I hope you enjoy this great business as much as I do.
Wednesday, June 30, 2010
WHO WOULD PLAY FRED CERRONE IN THE MOVIE ABOUT YOUR LIFE?
Matt Damon – First, because he’s from Boston and is a huge Red Sox fan! Secondly, I have enjoyed a number of his movies, including The Bourne Identity series. Not that I picture myself as a James Bond type, however, I have indeed enjoyed an exciting ride by being involved in the hotel business.
Monday, June 14, 2010
IF YOU HAD A CHANCE TO CHANGE ANY LAW OR CONSTITUTIONAL RIGHT, WHAT WOULD IT BE?
Tort Reform. Because of our litigious society and the prevalence of lawsuits, basically anyone can sue anyone else without worrying about the consequences. I believe that in England, if you sue someone and you lose, you must pay their attorney fees which keeps down the number of frivolous lawsuits. That would be a good change of law that would positively impact our society and make us more prone to want to help each other without the risk of being sued for “doing the right thing.”
Tuesday, June 1, 2010
WITH THE ECONOMY CHANGING, DO YOU SEE YOURSELF CHANGING HOW YOU MAKE DECISIONS?
The short answer is “yes”. The longer answer is that we are in the midst of the worst economic crisis in the history of our nation. You can’t get around the fact that unemployment is at 10% and, by the way, the real number is probably closer to 20% when you include those who are underemployed. Today, it’s almost impossible to get business loans. The thing that makes this downturn stand out from others that I have experienced in my 40+ years in the business is that all sectors – hotels, office, retail, and apartments (basically the entire real estate sector) have been impacted similarly. I am thankful that the majority of our hotels carry top-tier franchises and that this allows us to weather the storm better than most. You have probably heard the saying, “All boats float during similar tides” and I believe this is true. However, if you have a well-located hotel with a top-notch franchise, you are going to enjoy more buoyancy and, in fact, recover at a faster rate than other hotels affiliated with lesser franchise flags. Our investors are currently under tremendous financial pressure and we must do our best to help them make their debt service payments. Therefore, we have to be sensitive to their needs and the urgency factor therein. Having said that, we as a company have done a great job of preserving jobs for more than 700 people. I personally am focused on growing our business in a manner which will not only save jobs, but provide employment opportunities for others that might not otherwise be able to find gainful employment. The fact that we have identified our three key stakeholders as our guests, associates, and investors has served us well during these difficult times.
Tuesday, May 18, 2010
GROWING GAINS
This is an exciting time for our company. As we approach our goal of 50 hotels in our portfolio, it is important to remember that we are a company of champions with a storied and distinguished track record.
At Notre Dame, each football player touches a plaque with the inscription “Play like a Champion.” prior to stepping on the field before each game. At HE, we must employ the same dedication and discipline to maintain our edge. I challenge each of you to adopt this type of mentality before stepping onto your workplace in order to continue to perform and be perceived as champions. Our reputation is on the line whenever a guest enters the lobby of a Hotel Equities’ hotel.
We have established an excellent reputation with each of our company’s stakeholders: guests, associates and owners. As we continue in our tradition of excellence, remember, we’re a team and together we can accomplish great things.
At Notre Dame, each football player touches a plaque with the inscription “Play like a Champion.” prior to stepping on the field before each game. At HE, we must employ the same dedication and discipline to maintain our edge. I challenge each of you to adopt this type of mentality before stepping onto your workplace in order to continue to perform and be perceived as champions. Our reputation is on the line whenever a guest enters the lobby of a Hotel Equities’ hotel.
We have established an excellent reputation with each of our company’s stakeholders: guests, associates and owners. As we continue in our tradition of excellence, remember, we’re a team and together we can accomplish great things.
Friday, April 30, 2010
WHO IS THE COOLEST PERSON YOU EVER MET AND WHY?
The coolest person I ever met was by a long shot, my grandfather. His name is Alexander [Alex] McKean and he was a janitor at an elementary school for 47 years. He taught me the importance of consistency along with many other things. “Grampy”, as I would call him, was a kind and gentle giant. He knew everyone in his home town of Revere, Massachusetts and everyone knew him or so it seemed to me. As a young boy of 5, my parents became divorced. It was a difficult time for me, not having my Dad living with us and giving me the guidance and direction that a young boy requires in order to “figure out life”.
I used to spend summers with Grampy and he would take me to work at the Pembrook Pines Elementary school in Revere. I would help with odd chores around the school, which was of course closed for the summer except for a few “summer school” classes for those kids that had fallen behind in their studies for one reason or the other. Of course Grampy knew them all by name, both the teachers and the students. I used to wonder how he was able to remember all their names. It would amaze me how their faces would light up when he called their name one by one. All those faces and all those names.
It wasn’t until several years later that I would fully realize the impact he had had on those people.
It was the day of his funeral and as my mother and sister and I drove close to the funeral home. I remember asking my mother about the long line of people that surrounded the funeral home and extended for a block and a half. She said, you’ll see son once we get inside.
I stood amazed in the infamous “receiving line”, as what appeared to be hundreds of people in single file, walked past us, my grandmother, my mother , my sister and me. One after another recounted how much “Alex” had meant to them. Teachers, students, parents, school board members. “He always had a kind word for me” was the most common phrase I heard. Wow, what an impression he made. What a difference he had made in their life. Not only on me, but on nearly everyone he met. A janitor, at an elementary school! He was cool. I miss him to this day.
I used to spend summers with Grampy and he would take me to work at the Pembrook Pines Elementary school in Revere. I would help with odd chores around the school, which was of course closed for the summer except for a few “summer school” classes for those kids that had fallen behind in their studies for one reason or the other. Of course Grampy knew them all by name, both the teachers and the students. I used to wonder how he was able to remember all their names. It would amaze me how their faces would light up when he called their name one by one. All those faces and all those names.
It wasn’t until several years later that I would fully realize the impact he had had on those people.
It was the day of his funeral and as my mother and sister and I drove close to the funeral home. I remember asking my mother about the long line of people that surrounded the funeral home and extended for a block and a half. She said, you’ll see son once we get inside.
I stood amazed in the infamous “receiving line”, as what appeared to be hundreds of people in single file, walked past us, my grandmother, my mother , my sister and me. One after another recounted how much “Alex” had meant to them. Teachers, students, parents, school board members. “He always had a kind word for me” was the most common phrase I heard. Wow, what an impression he made. What a difference he had made in their life. Not only on me, but on nearly everyone he met. A janitor, at an elementary school! He was cool. I miss him to this day.
Monday, April 19, 2010
WHERE IS THE ONE PLACE THAT YOU WOULD LIKE TO VISIT THAT YOU HAVE NOT YET BEEN?
I would love to visit Israel. As I write this, we have recently celebrated Easter and I am mindful of the traditions and reality of my Christian faith. I would love to have the opportunity to travel and visit some of the same places Jesus did. It would be an extra special treat to have a guide who could bring the bible to life as we walk the paths where some of the best stories ever told originated.
This past year I had the pleasure of visiting Italy for the first time which is the birthplace of my paternal grandparents. That experience was very moving for me. We found the small town of Isle de Liri which is about 90 miles south of Rome. We met several townsfolk but were unable to complete the trace of our heritage since most of the towns records were destroyed in a major flood which took place in the early 1900’s. The town name which means the land of two rivers is one of the most quaint spots I have ever visited.
In preparing for the trip we did some ancestry research and learned that my grandparents immigrated to this country in 1904. My grandmother was pregnant with my father during the voyage from Italy and my father was named after the ship they sailed on which was the Frederic de Grosse. So, I guess you could say I was named after a floating hotel.
This past year I had the pleasure of visiting Italy for the first time which is the birthplace of my paternal grandparents. That experience was very moving for me. We found the small town of Isle de Liri which is about 90 miles south of Rome. We met several townsfolk but were unable to complete the trace of our heritage since most of the towns records were destroyed in a major flood which took place in the early 1900’s. The town name which means the land of two rivers is one of the most quaint spots I have ever visited.
In preparing for the trip we did some ancestry research and learned that my grandparents immigrated to this country in 1904. My grandmother was pregnant with my father during the voyage from Italy and my father was named after the ship they sailed on which was the Frederic de Grosse. So, I guess you could say I was named after a floating hotel.
Wednesday, March 31, 2010
WHERE DID YOU VACATION AS A CHILD?
We lived in Boston, not too far from the beautiful beaches of Cape Cod, Massachusetts, however we used to vacation in Miami Beach each summer. It would take us 4 days by car to get there and 4 days to get back which left us 6 days at the beach. It was my mother’s favorite place and therefore became the family’s destination of choice each year. Each night as we stopped to rest along the way, it was my job to inspect the motel room alongside my mother, before finally selecting where we were going to spend the night. Specifically it was my job to look under the beds for any foreign creatures. I guess that is where I got my first glimpse of what would eventually become my life long career in the hotel business. In a sense, I guess the OA process was born here.
Monday, March 15, 2010
HAVE YOU EVER WOKEN UP ONE DAY AND WISHED YOU DIDN'T HAVE TO GO TO WORK?
I think I can count on two hands the number of days I have dreaded going to work in my 42 years in the hotel business. Most of those happened when I was sick or under the weather so to speak and yet I pushed myself because I had a deadline to meet or a jam packed day that I thought required my involvement.
I am not naïve here in that I understand how rare it is to have been in one industry virtually my whole life and to have had the good fortune to have enjoyed my work so much. I think it was Earle Nightingale, one of my favorite motivational speakers and authors who said, “The key to success in the workplace is to find something you enjoy doing and then find someone who is willing to pay you to do it”. Now that is good advice in my opinion.
I am not naïve here in that I understand how rare it is to have been in one industry virtually my whole life and to have had the good fortune to have enjoyed my work so much. I think it was Earle Nightingale, one of my favorite motivational speakers and authors who said, “The key to success in the workplace is to find something you enjoy doing and then find someone who is willing to pay you to do it”. Now that is good advice in my opinion.
Sunday, February 28, 2010
WHAT HISTORICAL EVENT HAD THE BIGGEST IMPACT ON YOUR LIFE AND WHY?
My parents were divorced when I was five years old. Back in the 50’s, this was much less common of an event than it is today. I remember my best friend’s mother saying, “He can’t play with you anymore since I learned that your parents were divorced.” Since I did not live with or near my Dad, I only got to see him every other weekend. I remember it was tough not having a father figure around my house to help me “figure life out”. Fortunately for me, my grandfather stepped up and became a very important role model in my life. In addition, my Little League coach became a very influential person in my life. He taught me the fundamentals of the game of baseball and told me I was going to be “alright”. Later on in my life, I found it very rewarding to coach Little League and teach young boys about the wonderful game of baseball which helped encourage me at a time when I needed it the most. I was always on the lookout for the kids who were living with a single mother and who were in need of a word of encouragement.
Sunday, February 14, 2010
HOW DO YOU BALANCE YOUR LIFE EACH DAY?
I think we find balance in our lives in three ways.
The first is to find your purpose in life. We each have strengths and weaknesses. We also each have gifts and talents. To find our purpose we must first determine what our gifts and talents are and then we can, from a position of strength, begin to find our purpose.
The second is to have goals in our lives. I feel that goals are an important part of the lives of most every successful person. I don’t think anyone who has ever been successful did so by mistake or by chance. I believe they set targeted goals which helped them make decisions along the way towards their achievements.
And the third is to set priorities for your life. If you fail to set priorities for your own life, you become susceptible to the priorities of others and you may mistakenly end up somewhere you did not intend to be.
I have found that by finding my purpose, setting goals and having priorities in my life, I am able to help keep my life in balance.
Also, I would be remiss if I did not mention the fact that my faith is an important part of my life. It provides me with balance by recognizing that a higher power is in control and not me [thankfully]. The bible says it best, “Man determines his path, but God directs his path” [ Proverbs 16:9 ]
The first is to find your purpose in life. We each have strengths and weaknesses. We also each have gifts and talents. To find our purpose we must first determine what our gifts and talents are and then we can, from a position of strength, begin to find our purpose.
The second is to have goals in our lives. I feel that goals are an important part of the lives of most every successful person. I don’t think anyone who has ever been successful did so by mistake or by chance. I believe they set targeted goals which helped them make decisions along the way towards their achievements.
And the third is to set priorities for your life. If you fail to set priorities for your own life, you become susceptible to the priorities of others and you may mistakenly end up somewhere you did not intend to be.
I have found that by finding my purpose, setting goals and having priorities in my life, I am able to help keep my life in balance.
Also, I would be remiss if I did not mention the fact that my faith is an important part of my life. It provides me with balance by recognizing that a higher power is in control and not me [thankfully]. The bible says it best, “Man determines his path, but God directs his path” [ Proverbs 16:9 ]
Sunday, January 31, 2010
IF YOU HAD A CHANCE TO START ALL OVER AGAIN, WOULD YOU?
If the question is, would I start in the hotel business all over again, my answer would be absolutely yes. I have thoroughly enjoyed the business and can’t see myself doing anything else. I have had the opportunity to meet all different types of people that I would not have otherwise met. No two days have ever been exactly alike and it has not been boring. I have been afforded the opportunity to grow and utilize my gifts and talents in a manner which has hopefully been of help to others. Someone once said that the key to success and happiness in life is to find something that you enjoy doing and then to find someone who is willing to pay you to do it. In that, I have been both happy and successful.
Friday, January 15, 2010
IF YOU COULD HAVE WORKED NEXT TO ANY GREAT LEADER WHO WOULD THAT LEADER BE?
The one leader I would have liked to have spent time with is Ronald Reagan. All politics aside, he was one person of influence whose leadership has positively impacted more people of this generation than any other living person. His “take down this wall” speech freed hundreds of thousands of people from the suppression of Communism. Additionally, I recently spoke to an Air Force Major who was commander in charge of the squadron which flew in support of Air Force One. He said Reagan would take time to be with the junior officers and enlisted military personnel and was always asking relevant questions about their well being and the well being of their families. He lived out the truism that “people don’t care about how much you know until they know how much you care”.
Monday, January 4, 2010
WHEN YOU WERE GROWING UP, WHAT DID YOU WANT TO DO AS AN ADULT?
While growing up as a young boy my first love was baseball. I dreamt regularly of one day playing for the Boston Red Sox. Although I did get to play two years of semi-professional baseball upon graduating from high school, I soon recognized that my slowness of foot was not going to allow me to be a major leaguer.During high school and also during my first two years of college, I thought I wanted to be a Pharmacist. During that stretch of time, I worked in a drug store in the town I grew up in which was Westwood which is located 25 miles outside of Boston, Massachusetts. Mid-way through my second year of college, the powers-to-be increased the curriculum requirement for Pharmacy school from four years to five. It was then that I determined that I would leave school to fulfill my military obligation by joining the Marine Corps. Upon returning from boot camp at Parris Island, SC. and Camp Lejuene, NC and while awaiting my reserve unit’s orders to be shipped out to Vietnam, I began looking for a job. It was then that I began my hotel career at the Sheraton Boston as a Mail and Information Clerk. The Sheraton Boston was at that time one of the largest hotels in the country at 1012 rooms.
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Welcome to Fred Cerrone's Blog
Welcome to “Stuff Worth Sharing”! It is our hope that this blog will help you to know more about our Founder & Chairman, Fred Cerrone, as well as gain some insight into his vision and dreams for Hotel Equities. We welcome your feedback as well as any topics that you would like Fred to cover. Thanks for all you do to help make Hotel Equities a success!
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